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Co-Branding
Co-Branding Approaches
What is co-branding?
Branding guidelines
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Branding
Branding architecture
What is it
Our architecture
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Corporate branding elements
Corporate logotype
One-color Corporate logotype
DON’Ts
Corporate color palette
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Corporate 3DEXPERIENCE Compass
‘IF WE’ mark
Typography
Appearance of 3DEXPERIENCE in copy and graphics
Localization
‘GEO names’
IFWE Loop
Brands
Overview of all Brands
Brand color palette
Brand logotype usage rules
3DEXCITE logotype
3DVIA logotype
BIOVIA logotype
CATIA logotype
CENTRIC PLM logotype
DELMIA logotype
GEOVIA logotype
ENOVIA logotype
MEDIDATA logotype
NETVIBES logotype
OUTSCALE Logotype
SIMULIA logotype
SOLIDWORKS logotype
Brand logotypes: DON’Ts
Product lock up
Brand icons
Brand 3DEXPERIENCE Compass
3DEXPERIENCE platform graphic
Industries
Industry pictograms and icons
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Universes
3DEXPERIENCE Lab
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Introduction
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Human centric
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Encoding System
Encoding system - filter
Encoding system - circle
Encoding System - don'ts
VR Images
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Don'ts
3DS Images
Principles
Technical images
Principles
Don'ts
Illustrations
Principles and don'ts
Infographic
Principles
Icon resources
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Style
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Template rules
Corporate color palette and typography
Header and footer
3DEXPERIENCE Compass icon
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Graphics placement on corporate collateral cover
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A4 grid
Front cover layouts
Back cover, option 1
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Back cover, legal matter
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Light Case Study
Digital assets
Ebook template
Events
Principles
Who we are
Our target audience
The way we talk
Three things to remember
Our experience principles
Experience content
Messaging
Messaging
Boilerplate
Long Company description
Communication
Consistent communication experience
Communication plan : before | during | after
Social Media
Events typology
Presentation
3DEXPERIENCE Forum
Megatrend
User meeting
3DEXPERIENCE Conference
Industry 3rd party
How to select your booth location
Attendees journey
Attendee journey for proprietary events
Reception
Reception - Option 1
Reception - Option 2
Reception - Option 3
Plenary session - option 1
Plenary session - Option 2
Plenary session - Option 3
Breakout session
Playground
Playground guidelines
Lounge area
Attendee journey for 3rd party events
Medium booth
Small booth
Medium booth - option 1
Medium booth - Option 2
Large booth
Large booth option
Interiors
Materials and textures
Lighting
Furniture
Living space
Graphic assets
Corporate color palette
Typography
Title block
Iconography
Patterns
Sound Tracks
Key applications
Overview
Placeholder imagery
Ad insert
Corporate material
Print invite
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Agenda poster
Wayfinding poster
Promotional posters
Signage posters - room
Kakemono
Promotional kakemono
Program
Copywriting
Tone of Voice
Tone of Voice
Writing Guidelines
Writing Guidelines
Glossary of Terms
Glossary of Terms
Sound
Introduction and description
Introduction and description
Technical specifications
Technical specifications
Signature
Signature
Main track
Main Track
Events tracks
Events Tracks
Waiting Tracks
Waiting Tracks
Video
Introduction
Introduction
Legal guidelines
Mandatory video delivery formats
Graphics and video components
Reminder
Video Intro
Brand intro
Video outro
Dress up
Cardboard
Cardboard specifications
Titles and keywords
Video animations
Subtitles
Subtitles specifications
End card
Disclaimer statement
Live content
Downloadable packages
After Effects package
Camtasia package
Final Cut package
Web
Hero banner guide
What is a Hero slider
What can be promoted
Hero slider anatomy
Hero slider composition
Responsive screens
How to process a request
Media guidelines
Message guidelines
Hero banners examples
Social media
Mandate
Vision
Social media team
Strategy
Strategy
Channels
3DS active social media channels
Corporate social media ecosystem
Accounts leveraged worldwide: LinkedIn
Can't and can post
Awareness vs lead generation content
Note to everyone
Note for moderating activities
Facebook
Twitter
Instagram
YouTube
Good content
What makes for good social media content?
Why does any of this matter?
Understand the mechanisms of LinkedIn when a post gets published
To recap
Suggest content
How do we work to publish your content?
Topic owners and distribution channels
Editorial process
The social media editorial process
Please note
Tone of voice
Intentions
Writing tips
Emoji tips
Tone of voice LinkedIn
Tone of voice Twitter
Tone of voice Instagram
Writing guidelines
Rules
Grammar
Language
Posting help
Resource list
Resource list
Co-Branding
Co-Branding Approaches
What is co-branding?
Scenarios
Endorsement
Endorsement Dassault Systèmes logotype
One-color versions of the logotype
Configurations
Lock-up
Separated logotypes
DON’Ts
Sponsorship
Wording overview
Technology partnership Dassault Systèmes logotype
Shared partnership Dassault Systèmes logotype
Non-profit partnership Dassault Systèmes logotype
General sponsorship Dassault Systèmes logotype
One-color versions of the logotypes
Placement and size of the logotype
DON’Ts
Co-Marketing
Brand dominance
Dassault Systèmes dominant partnership
Dassault Systèmes dominant partnership: partner’s logotype in event and web assets
Dassault Systèmes dominant partnership: partner’s logotype in collateral
Dassault Systèmes dominant partnership: DON’Ts
Strategic partnership
Strategic partnership: co-branded lock-up
Strategic partnership: co-branded lock-up placement
Strategic partnership by a Dassault Systèmes Brand
Strategic partnership: special case with white visual
Strategic partnership DON’Ts
Strategic partnership : Video intro - blue
Strategic partnership : Video intro - white
Strategic partnership : Video trim
Strategic partnership : Video outro - blue
Strategic partnership : Video outro - white
Partner Dominant Sponsorship
Dassault Systèmes branding elements allowed
Dassault Systèmes branding elements, DON’Ts
Signage
Introduction
About Dassault Systèmes
Set Up Packaging provided by Dassault Systèmes Facilities
Frosted stickers for privacy
Technical recommendation
Dassault Systèmes Logotype
Corporate Dassault Systèmes logotype
DON’TS
Implementation outside the building
Implementation outside the building
Implementation outside the building
Implementation outside the building
Implementation inside the building
Implementation inside the building
Dassault Systèmes frosted logo for security
Compass
3DEXPERIENCE Corporate Compass icon
DON’Ts
Implementation inside the building
If We
‘IF WE’ mark
Color palette of the ‘IF WE’ mark
Implementation inside the building
Dassault Systèmes Values
Dassault Systèmes Values wall stickers
DON’Ts
Implementation inside the building
Implementation inside the building
Partners
Essentials of Dassault Systèmes
3DEXPERIENCE and the 3DEXPERIENCE platform
3DEXPERIENCE and today's marketplace
Dassault Systèmes brands and the 3DEXPERIENCE platform
Structure of a 3DEXPERIENCE platform industry solution experience
3DEXPERIENCE platform navigation
3DEXPERIENCE platform on cloud
Using 3DEXPERIENCE in copy
Flyer
Flyer
Videos
The 3DEXPERIENCE platform explained
Partner Labels
Overview
Presentation and application rules
Education Partners (EPP)
Partner Rewards Program
Academy member program
What is co-branding?